I’m a product designer with 11+ years in design and including 6+ years focused on UI/UX.
I partner with banks and insurers on digital products — from discovery and flows to clear, usable interfaces that support real customer and partner journeys.
My work sits at the intersection of business goals and everyday use: fewer steps, clearer decisions, and experiences people remember for the right reasons.
I work as a solo designer end-to-end, collaborating closely with product, engineering, and business stakeholders in Hong Kong and across APAC.
How I work
- Start with the real problem — for the customer or partner, and for the business.
- Map journeys and simplify complex flows before polishing UI.
- Explore more than one direction early; use research and feedback to decide.
- Design for handoff: clear specs, consistent patterns, and build-ready detail.
- Stay close through implementation so what ships matches the intent.
Domains
- Banking & insurance digital products
- Customer and partner portals
- Complex application and service journeys
- Internal tools and CRM-adjacent experiences
Open to full-time, contract, and project-based product design roles with banks, insurers, and related digital teams in Hong Kong and APAC.